Maintaining brand presence, reporting, and publishing content can be intimidating for most of the entrepreneurs new in line. Managing social media while expanding your small-scale business like a vancouver gutter cleaning or cabinet painting company is quite challenging, especially if you have limited resources and manpower.
Even though it is a daunting process, it is quite important to promote your small, locally-owned business, publish content, and stay on top of all social media trends.
As a young entrepreneur, you do not have much time on your hands: you can either handle and stay active on all the social media channels or cede control of your business operations.
Fortunately, there’s a middle ground to retain control of your business operations and social media presence simultaneously.
Here are some of the best social media management tools for small businesses:
Buffer is a post-scheduling app that primarily focuses on and supports Twitter, Facebook Instagram, and LinkedIn. While free users can add 3 accounts, pro or paid users can even update Pinterest posts too.
By default, Buffer creates 4 schedules per day: in the early morning, early afternoon, late afternoon, and evening.
Scheduling updates is quite easy as Buffer app has compatible, fast-working browser extensions, mobile apps, and a dashboard.
In addition to that, Buffer offers limited yet effective insights into the performance of each post so you can see the number of likes, comments, shares, impressions, and clicks.
One advanced feature of the app, Buffer Analyze gives deep and brief insights into organic traffic, follower demographics, and engagement metrics.
Hootsuite is an all-in-one social media management solution to cover all your bases. Along with Twitter, Facebook, and Instagram, this app is compatible with 33 more social media channels such as YouTube, Pinterest, Snapchat, etc.
When a user navigates through the dashboard, he would find a full scheduler to schedule your posts at different times of the day.
One of the strong areas of this app is analytics insights. The tool helps you understand current engagement on social media channels by drawing 200+ metrics to test a post’s performance.
Want an auto-pilot for all your social media channels? Here you go. This is not an analytics tool but rather a scheduling app including a bulk load feature of cross-network updates.
What’s different in the app is how it’s automated, unlike other social media management tools. The app can compose updates and find quote-worthy text links.
All you have to do is click on ‘Add new content’, select a category, and paste your link in the text box. Upon clicking the ‘Auto-generate variations’ button, the app will automatically create 4 updates, based on the link you have pasted.
Even though the analytics section of Meet Edgar is weak, it has its way to implement A/B testing.
Loomly is aimed to suggest trends, hashtags, and even events so that you never run out of ideas for curating content. Whenever you create a new post on Loomly’s dashboard, it presents you with multiple industry-related ideas.
If you’re feeling productive and want to plan, go to Loomly’s calendar where you’d be able to see upcoming holidays and events.
Few apps like Iconosquare offer deep management of one of the trending social media platforms, Instagram. It is mostly aimed at Facebook pages and Instagram business accounts to publish, monitor, and analyze visual content.
The app uses a responsive and feature-full dashboard to design and schedule your Instagram posts.
The only way to find out is to align your needs with goals and check out as many trials as possible. It is much easier to work with a tool that aligns with all your social media needs.